Think of it this way; If no one wants to work for you, you won't have very many customers in any case. Additionally, if those working for you feel unappreciated and uncared for, they won't go out of their way to serve your customers who too will in turn feel uncared for. Thus unravelling the 'satisfaction' meter and ultimately dropping profitability.
Company culture is a fool proof way to check how employers value their employees.
30 years ago Richard Branson said: customers don't come first, employees come first. Look after your employees and they will look after your customers.
This is truer today than ever. Employee engagement is likely the most important thing after customer care to a profitable business. However, the best care will only be given to customers by employees who are most engaged in their work. This comes through value demonstrated, and value experienced by employees.
A study done at Harvard business school found that millennials aren't as focused on pay scales as the previous generation used to be. Although it still matters, recognition and a sense of achievement are primordial to remaining engaged.
It therefore makes all the sense to factor this in any company's culture in order to increase competitiveness, profitability and desirability.
If you're a company owner or in senior management, let this grab your attention. Little changes in your company culture may prove to be tremendously beneficial both in the short term experience and it's overall ranking by employees.
Brought
www.pharmers.co.za
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